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Malaysia launches incentive programme to boost tourist numbers

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The Malaysian Convention & Exhibition Bureau (MyCEB) on Tuesday launched the Malaysia Twin Deal + + Programme, which rewards conference and event planners who meet traveller targets with incentives such as iPad minis and vacation packages.

The Malaysian Convention & Exhibition Bureau (MyCEB) on Tuesday launched the Malaysia Twin Deal + + Programme, which rewards conference and event planners who meet traveller targets with incentives such as iPad minis and vacation packages.

Malaysia is hoping that this programme will help attract more international business travellers, who on average spend three times more than other visitors. In 2012, business travellers spent an estimated 11 billion ringgit (S$4.3 billion) in Malaysia.

The rewards are applicable for meeting and event planners that bring in an accumulative 500 participants and above. Business travellers are also rewarded with cultural shows and welcome gifts.

MyCEB said that business travellers spend an average of RM1,268 per day, while other visitors spend an average of RM337. They also spend an average of RM7,418 per visit, compared to RM2,257 for other visitors.

The programme is part of Malaysia’s efforts to grow its international business tourism sector from the current 1.2 million visits a year to 2.9 million visits by 2020.

MyCEB said that in 2012, international business tourism accounted for 5.3 per cent of all tourist arrivals, and it is aiming to grow that sector to 8 per cent by 2020.

Ping Ho, general manager of Sales & Marketing for MyCEB, said: “Last year in terms of tourist arrivals, we did about 16 billion in terms of economic impact in Malaysian ringgit. So that’s quite a lot.

“(It is) a very lucrative business… not only because of the numbers and the spending, but also (because) there’s a lot of business opportunities created, job opportunities and also legacy.

“We bring in a lot of medical conferences or technology-related or education-related conferences, so that is very important for a country that is trying to be… a developed nation by the year 2020.”

Further details kindly refer to http://www.channelnewsasia.com/news/business/international/malaysia-launches/761124.html

HD

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